It certainly seems that foods that help to keep you feeling full have started to capture the imagination and investment of the ‘big boys’, so we at Ador must be on the right track.
Hot on the heels of uber-store Harvey Nichols stocking our chocolate and mints, a new range of ready meals called Simply Fuller for Longer has hit Marks and Spencer’s shelves.
Not known for going out on a reckless limb, it makes us here at Ador feel as though we are in good company.
While Simply Fuller for Longer relies on having a bit more protein than usual ready meals to help curb your appetite, here at Ador we use natural ingredients like pine nut oil and oat oil to do the trick.
Whatever the mechanisms involved, the end result is the same – they are foods that help you to naturally take control of the quantities, and therefore total calories, you are eating, while still enjoying great-tasting food.
Health experts, dieters and the population at large are discovering just how good these foods are. For example, find out what health and fitness guru Nicki Waterman and a group of Cambridge dieters thought of our products on Ador TV’s Ador and You video.
This is definitely a growing trend, so watch this space.
Click here to for a blog all about the M&S Simply Fuller For Longer range.
Plus click here for a blog review of the new food range.